Topps issued four sets of trading cards back in 1966. There were three with painted art — this is the first card from the first set ("the black bat" set; red and blue followed). Norman Saunders was one of the artists — he also did lots of cool paperback and detective magazine covers. Here's a great site dedicated to him and his work.
The fourth Topps set used shots from the Batman feature. One of the painted sets was re-issued when the Tim Burton movie came out in 1989, when everyone tried really hard (and fairly successfully) to crank up another 1966-ish Bat-craze.
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